Purple revamps ABTA site

UK travel trade association ABTA has overhauled its online presence, making it easier for both members and consumers to access the resources on its website, including details of what to do when holidays go wrong.
The redesign has been implemented by Purple Agency, part of Adare, and features services such as Go Travel, a specific zone within the site dedicated to handling the needs of consumers, giving travel tips and advice.
And ABTA members will now be able to customise their view of the site, ensuring that they can access the information most relevant to their own business needs.
As well as special offers from ABTA’s travel industry partners, the site provides a full range of guidance notes on business critical issues, together with operational updates, destination information, plus news and views from the Association and members.
ABTA head of communications Victoria Bacon said: “Our website is one of the key contact points we have with our members and consumers so it is very important that it enables us to provide news, information and services in a timely and user-friendly way.
“The site developed by The Purple Agency gives us just that, and we’re now encouraging all our members to register and familiarise themselves with the information and resources now available to them via abta.com.”
ABTA has around 1,200 members and represents around 5,000 retail outlets and offices.