Martin Nieri leaves Engine as new structure is revealed

Martin Nieri2Partners Andrews Aldridge chief executive Martin Nieri is understood to have left Engine Group following the major overhaul which will see its UK agency brands phased out over the next few months.
The restructure – which was first announced late last year – will see the WCRS, Partners Andrews Aldridge, Slice and Synergy brands ditched and folded into Engine.
A highly respected figure in the industry, Nieri has been at Partners since 2011, taking over from agency co-founder Phil Andrews. He has led the transformation of the business for the past seven years, built a new management team and also appointed a successor for co-founder Steve Aldridge.
During this time, the agency has also set up a technology and innovation department, a content division, a research and user test lab, and a specialist unit for luxury brands. The agency’s clients include E.on, Bacs, Santander, Now TV, Apple and Costa Coffee.
Nieri joined from CMW (now Stack) where he had been managing director. Prior to that, he worked at Rapp and McCann.
The move comes as Engine has unveiled its new “three-pillar” structure: transformation, which includes insight, data, consultancy and business innovation; creative experience and design; and PR.
WCRS chief executive Matt Edwards becomes chief executive of creative and experience design, WCRS executive creative director Billy Faithfull is Engine chief creative officer and Engine group managing director Simon Peck will be chief client officer.
Emma Robertson, who has been running Engine’s consultancy division Transform, will lead the transformation division. Alex Bigg, chief executive of MHP Communications, will lead the PR arm.
Nieri was unavailable for comment.

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