Partners Andrews Aldridge has finally appointed an executive creative director to run its creative department, effectively succeeding Steve Aldridge who has been doing the job ever since the agency launched nearly 20 years ago.
Aaron Goldring joins from OgilvyOne London, where he was creative director and head of experience design, having moved to the UK three years ago from his native New Zealand.
Co-founded by Aldridge and Phil Andrews in 1998, Partners has been one of the great success stories of the direct marketing agency world, reinforced by the fact that it is one of the few which has retained its original name.
It was bought by Engine Group in 2008, but, unlike many of his peers who have taken the money and run, Aldridge has remained long after his earn-out. And, rather than put his feet up, he has taken on a much wider role; since January 2010, Aldridge has been ECD of Engine Group, as well as chairman and creative partner of Partners.
The agency’s chief executive Martin Nieri said that Partners searched “high and low to make sure we found the perfect person”. He added: “This is a pivotal hire for us. We were looking for someone unique, who could add an extra spark and take us to the next level. Aaron fits the bill entirely. His track record speaks for itself and he completely shares our values and ambitions.”
Overseeing the 27-strong creative department, Goldring will be responsible for shaping the next stage in the agency’s development. He will work closely with current creative directors Richard Worrow and Ross Newton, as well as Aldridge, who said: “Aaron has a passion for ideas, and a huge desire to make them. He is the complete, contemporary creative, comfortable in all media and channels.”
Goldring began his career in his New Zealand, starting out at Publicis and AIM Proximity before joining DDB in 2010 as creative director of Rapp Tribal.
During his time at OgilvyOne London, Goldring worked across global and local accounts including British Airways, EY, Unilever, Nestlé, IBM and Philips. As joint head of experience design, he also led the agency’s team of 17 UX and design specialists.
He has also won a hatful of industry awards, including 16 Cannes Lions, a D&AD Yellow Pencil, One Show Pencil and a number of Webbys and Spikes Asia awards.
Goldring said: “Partners has always been based around truly transformative creative ideas and the work that’s currently being created is incredibly diverse. I’m looking forward to working with the team to build on this legacy.”
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