Moneysupermarket Group has appointed UM to handle its media planning and buying account following a four-way competitive pitch.
Incumbent Mediacom declined to take part in the review, which was managed by The Aperto Partnership, and also included Starcom and Wavemaker.
UM will now work closely with New Commercial Arts, which handles both advertising and customer experience activity.
The agency’s first work since being appointed in March broke in September and features Dame Judi Dench spearheading The MoneySuperSeven, a squad of money saving specialists, dedicated to saving Britain money.
The financial services comparison site has reportedly spent more than £120m on marketing last year, with £76m of that spent on TV, online and radio ads.
Moneysupermarket Group chief marketing officer Lis Blair said: “We met some fantastic people and saw some brilliant thinking from the agencies involved in this process and thank them all for their time and energy.
“UM stood out for their understanding of our challenges, demonstrating that they are the best media agency partner to support our exciting plans and our group purpose to help UK households save money.”
UM chief product officer Adam Morton added: “Moneysupermarket’s purpose is to help the nation save money and never has this been more pertinent than it is today. We’re utterly delighted to be appointed as their media agency of record and support them in their endeavour to take their brand to the next level of growth. We can’t wait to get started.”
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