Gyro global new business chief Paul Neal has left the agency after 11 years in the role to be reunited with his former boss Richard Perry as chief growth officer at Founded.
Neal switched from Proximity London – where he worked for 9 years – to Gyro in 2006 working on brands including FedEx, American Express, HP, Pitney Bowes, GE, Virgin Atlantic, Audi, T-Mobile, John Deere, Abbott and Audi.
Prior to Proximity, Neal was new business director at Communique; a role he held for five years.
Founded was launched in 2012 by Gyro chief operating officer Perry and planning boss Richard Mabbott. It has offices in London and San Francisco, and offers brand planning, marketing strategy, communication planning, CRM and social CRM, digital planning and proposition development.
Last year it was acquired by Iris Worldwide as part of plans to tap into the west coast of the US. Its clients include P&O Cruises, Samsung, Paypoint, Yazoo, Bonmarche, and Sony.
At the time, Iris chief executive Ian Millner said: “We are really excited to be working with Founded; I think we can learn loads from each other and will benefit from their skills and experiences. We will also be able to work together to build an exciting opportunity in San Francisco, and a more progressive view of the global B2B market.”
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