BGL Group has recruited the man responsible for leading the marketing and organisational transformation of PhotoBox as chief executive for its UK comparison business, Comparethemarket.com.
Jonathon Brown, who will join next month, has spent the last three years working across the brand portfolio of PhotoBox, Moonpig, Hofmann, posterXXL and the recently acquired Dutch cards and gifts business Greetz.
Prior to PhotoBox, Brown was CEO of online clothing store MandM Direct and held a number of senior digital roles, including online director at John Lewis, director of multichannel at B&Q and head of echannels at Aviva.
BGL Group CEO Matthew Donaldson said: “Jonathon brings with him a wealth of experience in leading digital businesses and has a strong background in strategy, commercial and marketing. I know he will do a fantastic job in leading the Comparethemarket team as it delivers the ambitious strategy we’ve set. His strong e-commerce and customer focus make him a perfect fit for the division and for BGL more widely.”
BGL Group (then Budget Insurance) launched Comparethemarket.com in 2006, introducing the meerkat character and sister site Comparethemeerkat.com in 2009.
Brown added: “Comparethemarket saved customers over £1bn over the last financial year. With Meerkat Meals and Meerkat Movies being the strongest rewards proposition in the price comparison marketplace, and the ambitious plans for future growth across the whole product range, the sky’s the limit. I can’t wait to get started.”
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