Pizza Hut’s technology team has delved deep into its big data resources by launching trials of a new Scratch and Snff menu, enabling pizza lovers to select anything from a Philly Cheese Steak to a Blazin’ Inferno just by using their highly tuned olfactory sense.
Last week the company revealed it is implementing APT’s Test & Learn and Menu Analyzer software suite, joining the likes of Costa, Subway, Starbucks, Wendy’s and Dunkin’ Donuts – to use the cloud-based technology to improve customer experience and profitability.
However, it is not known whether this particular initiative – launching today (April 1) – is one of the first fruits of the scheme.
Pizza Hut head of marketing Kath Austin claimed the move was part of its overaching strategy to “excite and innovate the customer experience”, claiming this was at the heart of the Pizza Hut brand.
She added: “Over the last year we’ve redesigned restaurants nationwide, developed the world’s first Subconscious Menu and launched a brand new menu with items that have never been offered by Pizza Hut Restaurants before.
“We’re thrilled to be launching our latest unique menu innovation, the Scratch and Sniff menu. Who nose where it will lead?”
Pizza Hut orders slice of big data