Prophecy Unlimited appoints Caig as head of strategy

CaigProphecy Unlimited, the agency formed in May last year from the merger of The Real Adventure and EMO, has finally completed its management completed its executive board line-up with the appointment of a head of strategy.
James Caig joins from True Digital, where he held the same role and was also previously head of strategy at Isobar, and deputy head of strategy at MEC.
In his new role he will lead Prophecy Unlimited’s strategic teams across planning, insight, analytics and digital performance. He joins CEO Peter Brown, chief client officer Beth Pope, chief technology officer Matt Hardy, client and change director Merry Scott Jones, creative director Ian Bates, and finance director Carrie Sewell on the agency’s board.
The agency’s clients include Toyota, Danone, Costa, BMW, and Barratt Developments.
Brown said: “We’re really excited that James is joining us. He will be instrumental in shaping our agency offer for the future.”
Caig said: “As a young business with bags of experience and great clients it already has everything a modern agency needs: talent, ambition, and commitment. Both Prophecy and the wider Unlimited Group understand an agency’s role is to generate value for its clients while respecting the time and attention of its audiences. Marketing is facing some of its biggest challenges but it’s never been more exciting, and Prophecy’s offering reflects that brilliantly. I can’t wait to get started.”

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