Creston Unlimited, the company behind TMW, The Real Adventure and EMO, is expanding into Latin America by striking a partnership with one of the biggest independent agency groups in the region, Ariadna.
Founded in 1999, Ariadna has 350 staff in ten countries across the Americas, with its headquarters in Miami. It holds an existing partnership with Serviceplan, the German network which linked up with Creston Unlimited in November 2014.
Ariadna already shares major clients with Creston Unlimited, including Diageo, Nissan, Toyota and Unilever.
The group offers the full breadth of marketing services including strategy, creative, media and tech and focuses on so-called “performance media”, content, apps, games and 3D video and post-production.
The deal will enable both groups to tap into local expertise for existing clients in the UK, US and Latin America, and will see the agencies refer clients to each other as well as jointly pitch for global opportunities.
Creston group chief executive Barrie Brien (pictured) commented: “The partnership with Ariadna opens up Latin America to our existing clients and we’re thrilled to have such a strong and trusted creative and tech partner. The partnership of Ariadna, Creston Unlimited and Serviceplan is a formidable one, and ensures we can continue to deliver cutting-edge marketing on an international level.”
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