Marketing group Creston is rebranding all the businesses in the group – including direct agencies TMW, the Real Adventure and EMO – with the Unlimited suffix to push their capacity to work together as a group.
The company said the new agency brand was a demonstration of “a common creative philosophy” and the capability to “work together as one”.
The idea is to give clients access to the group’s diverse and complementary range of integrated technology, brand and consultancy services: from advertising and PR, through social and digital marketing to insight and tech innovation.
All companies will continue to operate as standalone businesses offering their individual expertise and servicing clients in their core markets and disciplines, while playing a full part in Creston Unlimited. The inclusion of Unlimited across Creston company names and brands is claimed to signify a common creative philosophy and the capability to work together as one.
Creston chief executive Barrie Brien said: “Today’s brands operate in a dynamic marketplace; one which offers them endless possibilities to engage and interact with their customers and other stakeholders.
“We have created Creston Unlimited to help our clients gain competitive advantage and power growth. We’re offering a new way of thinking and working; a new approach. We’ve created an environment where strategists, creatives, producers, storytellers, researchers, and technologists can easily and effectively collaborate, unconstrained by traditional ways of working.
“We couple freedom of thought and open minds with a common philosophy and shared values to bring our clients the most creative, innovative and effective answers to the brand and business challenges they face. This is thinking without limits.”
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