TMW has initiated a top-level restructure to free up co-founder and chief executive Richard Marshall to spearhead an international expansion of the agency.
As part of the move, managing director Chris Pearce and chief operating officer Chris Freeland have been promoted to joint chief executives.
Marshall takes the new position of group chief executive, where he will focus forging through partnerships with other international agencies. Meanwhile fellow co-founder and creative partner Paul Tullo becomes the group chairman, where he will continue to lead creative.
Both recently joined the Creston executive board, which is headed up by former Tequila boss Tim Bonnet – a role he has held since October 2011.
Pearce joined the agency in 2007 and was appointed managing director in 2012. Freeland has been at TMW for 13 years, joining as business director from Lida.
In his new role, Pearce will handle client development and new business, as well as promote the agency. Freeland will continue to oversee TMW’s operational management, while taking on recruitment and staff engagement, as well as developing new services.
Marshall said: “The changes will enhance our performance and focus on the areas that will help TMW grow, as well as the role we can play in supporting Creston.”
Last month TMW joined forces with sister Creston Group PR consultancy Nelson Bostock to create an agency aimed at bringing together the best in social, digital communications and PR. Called “Things With Wings”, the agency is built on the central premise that “an idea has to be shared to be great”.
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