Pru plots digital customer boost

Pru plots digital customer boostInsurance and investments firm Prudential has at last woken up to the digital age – including plans for an online investment platform – after conceding there is “almost no way in which customers can interact with us on a digital basis”.
The move is part of a wider £100m investment in revamping the business, revealed as the company announced its half-year results, including a 17% rise in operating profit to £1.5bn, compared with the same period last year.
The online platform development will cost “single digit millions” as the company aims to broaden digital capabilities, according to the head of operations for Prudential UK and Europe operations, Jackie Hunt.
She told the Financial Times: “We have almost no way in which customers can interact with us on a digital basis.
“If you look at money, it is moving onto platforms; it is where customers want to deal with us, it is the way in which our advisors want to deal with us. I do not think we necessarily need to own a platform. We need to have technology and products that can work on various solutions.”
The company recently launched a consumer-facing channel for its insurance division, PruProtect, which previously sold its products through IFAs. The company handed its marketing account to BBD Perfect Storm in February.

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  1. Prudential plots digital customer boost http://t.co/fVxj8qIhgI #digitalmarketing #directmarketing

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