Publisher Hodder & Stoughton, which counts Stephen King, Jeffery Deaver, John Grisham, and Peter Kay among its stable of authors, is planning to get closer to its customers and overhaul its communications by adopting a new online CRM strategy.
The company has appointed Underwired Amaze, which specialises in eCRM strategy development and campaign execution, to look at opportunities across the Hodder’s portfolio.
Hodder & Stoughton was founded in 1868, and last year had 36 titles in the Sunday Times Top 100 list, with eight reaching number one.
Hodder’s head of non-fiction Vickie Boff said: “We’re really looking forward to seeing the results of working with the Underwired team to help shape our future communications and ongoing engagement with our readers.”
Felix Velarde, the agency’s co-founder, added: “I gave a speech about customer engagement strategies at the Book Industry Conference a few years ago, and addressed (Hodder parent company) Hachette Group’s conference earlier this year on some of the digital and eCRM issues facing the publishing world.
“Having the opportunity to work with one of the best publishers in the business to help create an industry-leading eCRM strategy is a fantastic opportunity.”
Underwired Amaze also works for other Laithwaites Wine, ASICS Europe and McCain Foods.
