Pulse creates JVC social media hub

JVC is launching a new social networking hub – JVC House of Sound – designed ostensibly to give music lovers the latest news and gossip while pushing the Japanese electronics giant’s product range.
Operating both in Facebook and Twitter, JVC House of Sound has been created by Pulse as part of its ongoing integrated work across the JVC headphone range.
While music plays a major role in the initiative, it is designed to be a shrine to all things sound. As the official blurb states: “If it plays a sound, records a sound, shares a sound this is where you’ll find it.”
From the latest tech and tunes to exclusive headphone giveaways and concert access, House of Sound is based around a philosophy that music is for everyone and everyone likes different music.
JVC first has appointed Pulse in the summer to launch its new range of headphones, Ésnsy, designed as a challenger brand to Beats by Dr Dre.
The agency won the brief after a competitive pitch, and will handle both trade and consumer marketing.
First revealed in April, the Ésnsy range includes traditional ‘can’-style headphones with deep bass sound and smart operation – including a built-in microphone – for smartphones.
The company offers a raft of different multimedia products, including cameras, camcorders, projectors and home and in-car audio.

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