Virgin Media customers will soon be able to buy products featured in interactive TV ads direct from the screen using their remote controls, following a deal struck between TiVo and PayPal.
The move, which will require customers to set up an account, “will create a valuable experience for TiVo users and advertisers”, according to Tara Maitra, senior vice-president, general manager, content and media sales, TiVo.
She added: “In today’s fragmented TV viewing world it is harder than ever before for advertisers to reach their audiences, and it’s important to find creative ways to get in front of viewers.
“TiVo’s interactive ads allow advertisers to grab the attention of viewers in unobtrusive ways and on the viewer’s terms. By teaming with PayPal consumers will be able to instantly purchase products with just a few clicks of the remote after an easy, one-time account setup.
“PayPal’s expertise in online payments, customer service, and working directly with merchants and sellers makes the entire payment process easy and trustworthy and will create a valuable experience for TiVo users and advertisers.”
