Royal Mail backs paper lobby

Royal Mail is throwing its weight behind a campaign designed to dispel common misconceptions about the environmental damage caused by the print and paper industries.
The initiative is the brainchild of a lobby group called Two Sides, created in 2008 with members from the graphic communications supply chain, including forestry, pulp, paper, inks and chemicals, pre-press, press, finishing, publishing and printing.
It is understood that the organisation will work closely with Royal Mail’s recently relaunched MarketReach operation, which promotes the direct mail medium to clients and agencies and offers planning, creative and design solutions. It is headed up by former Carlson Marketing and Aimia chief Jonathan Harman.
Royal Mail head of public affairs David Gold said: “It is important we ensure companies and consumers alike not only recognise the important role mail plays in the fabric of our daily lives but also how mail can deliver corporate marketing messages that really stand out an increasingly digital and media cluttered world.
“The mission of Two Sides, to promote the attractiveness and sustainability of mail, is completely complementary to our own activities and we are looking forward to working with the organisation to assist the development of their campaigns and strengthen our own relationships with information that will benefit all our stakeholders.”
Two Sides director Martyn Eustace added: “It’s great to see Royal Mail, an organisation very much at the forefront of print and mailing technology, supporting our campaigns. This, and our ability to collaborate with them, will be invaluable.”