Safer Date jumps in bed with Mediaworks to launch app

safe_dateOnline dating start-up Safer Date, the first site that requires ID checks for every sign-up to tackle anonymous and fake profiles, has joined forces with digital agency Mediaworks to build and amplify its first mobile app, following substantial investment.

Safer Date is also the only dating site that carries out thorough global criminal background checks, insolvency checks, and addicts register checks on every member, regardless of gender. The site prioritises user protection, and is claimed to be the safest online dating platform in the world.

As well as developing the new app, which will become the sole sign-up platform for Safer Date following launch this month, Mediaworks will also be partnering the Safer Date team with the activation of paid social and PPC strategies, content creation and PR.

Safer Date was set up to address the exponential rise in online dating crimes as existing platforms have no protection features in place for their users, with no legal standard for the industry, meaning known criminals are free to use other dating sites to find their victims.

Safer Date founder Elaine Parker was spurred on by a traumatic personal experience at the hands of a man she met online. She is passionate about building an online dating platform that puts safety at its core.

Parker said: “Safer Date was created to revolutionise the online dating world and make it a safe place for people to meet online, but to do so we need the technology to support us, which is why we chose Mediaworks as our digital partner.

“We need to work with businesses that truly understand our vision but also have the capacity to deliver. From app build to amplification strategy, Mediaworks truly impressed us with their vision and how we can scale the business. Safer Date is the only ethical dating company that exists to protect people. No other dating company puts safety measures in place like we do.”

As the dating app launches, Mediaworks will be using initial audience segmentation reports to gain an in-depth understanding of the landscape and enhance brand awareness, pushing key messaging to relevant potential customers.

Mediaworks CEO and founder Brett Jacobson said: “We’re proud to be supporting Safer Date to help reshape the dating world. It has never been so critical, as the lines between the offline and online world merge, that we find ways to authenticate online profiles. We’re dedicated to working with Safer Date to make the world a safer place for those looking to date, meet up and find a significant other.

“Supporting Safer Date from digital product inception and build, through to market underlines our capability in supporting our clients to produce smart, creative and disruptive solutions. We’re dedicated to helping ensure a safer way of dating is available to everyone.”

Mediaworks has 170 staff across offices in Newcastle, Leeds, Edinburgh and London, recently launched its first international office, MWi in Dublin. Mediaworks delivers a range of services, including a full complement of online performance marketing services, brand and digital communication strategies.

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