Salesforce launches Euro hub - DecisionMarketing

Slough may not be many people’s idea of heaven but it is to be the launchpad for Salesforce’s cloud computing European offensive after the CRM specialist said it would open up a massive data centre in the town.
The rise of so-called ‘big data’ is fuelling a need for greater storage systems and Salesforce chief operating officer George Hu said the data centre will lead to a marked increase in Europe’s already booming cloud adoption rate.
Speaking at a Salesforce customer event in London, Hu said: “In no market have we seen more excitement about the cloud than Europe. With 38% growth, you can see all of you here have embraced the cloud. “That’s why we’re excited to announce the Salesforce European Data Centre. It’ll be opening in early 2014 and it’s a huge step for us.”
Salesforce chairman Steve Garnett said the company chose the UK due to the government’s on-going push for businesses to embrace cloud technology.
“Europe is on fire for us at the moment and out decision demonstrates our comittment and investment in Europe. The UK government is really coming alive for cloud.”
Even Whitehall is backing the move. Chief operating officer for government Stephen Kelly welcomed the centre’s opening, and said it will provide a welcome boost to the country’s growing technology sector. “This significant development further endorses the UK as one of the world’s greatest technology centres,” said Kelly.
As well as the data centre Salesforce also confirmed its Communities update will be made generally available in summer. Communities is a cloud service designed to help businesses create social communities for their customers using business data.

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