Scammers exploit Lloyds rebrand

Lloyds Bank customers are being targeted in a new telephone scam which it is believed could exploit potential customer confusion over this week’s rebrand to purloin bank card details and other personal information.
The bank is warning online account holders about the threat after being contacted by a swathe of anxious customers reporting that they have received a number of suspicious telephone calls.
In an email to users of its Lloyds.com services it said: “Please remember: We’ll never call and ask for any information from your card and reader. We’ll never ask you to transfer any of your money out of your account to another account for security purposes. We’ll never ask you to use the sign function. The only time it should be used is to authorize an online payment that you’ve initiated.
“Requests at any other time should be treated as suspicious. If in doubt, end your online session and call us on 0845 3000 116.”
The bank launched a major direct and digital campaign earlier this week as part of its multi-million pound relaunch. Based on the strapline, “Moments that matter”, DM activity – devised by Proximity London – is backing a TV and press campaign which launched over the weekend. A total of £30m has been spent advertising the rebranding of both Lloyds and TSB.

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