Shop Direct Group is investing £12m in major Christmas campaigns for individual flagship brands Very.co.uk, Littlewoods.com and Isme.com.
The three brands all have separate brand ambassadors – Very features Holly Willoughby and Fearne Cotton; Isme has Lynda Bellingham as a fairy godmother; and Littlewoods uses a school panto to celebrate the roles of mums at Christmas.
Gareth Jones, retail director at Shop Direct Group said: “These campaigns underline the confidence we have, both in our brands and our fantastic product offering this Christmas.
“We can now offer something for everyone this festive period and with the launch of isme at the start of this year our brands now feature fantastic fashion for women of all ages, from 18-80.
“Mobile is an increasingly important channel for us and with the evolution in technology, customers are now able to see an ad they like and with one quick scan of a QR code be able to purchase the featured product – wherever they are.
“Each brand’s campaign takes a different approach to get cut through to the consumer at a time when the advertising market is incredibly crowded.
“We have also ensured we injected a humorous and tongue-in-cheek element into the campaigns to help try and lift some of the doom and gloom which many consumers are clearly feeling at the moment.”
