Email marketing specialist Silverpop has signed up a raft of new clients – including Christie’s, Teletext Holiday and The British Museum Company – and made a number of senior appointments as it continues to build its business.
This move, which sees Silverpop’s customer base grow to more than 1,500 active clients, has led to the expansion of the company’s EMEA offices.
Following on from Will Schnabel’s appointment as managing director for EMEA and senior vice-president for international business development, Sebastian Hoelzl has joined the Munich office as director of marketing strategy for Europe.
Hoelzl will be focusing on building market awareness and sales penetration in Germany, Austria and Switzerland, as well as working closely with Silverpop’s London marketing team. He joins from McCann-Erickson Germany, where he was client services director.
Additionally, Laura Brown has been appointed as marketing programme manager for EMEA. She joins Silverpop from 192business.com and has seven years of experience in online lead generation, conversion and email.
Richard Evans, director of marketing – EMEA, said: “To continue the successes of 2011, Silverpop must recruit highly-driven and skilled employees to fill our ranks in London and Munich. Sebastian and Laura’s experience in the sector will provide Silverpop with a wealth of expertise and energy as the business moves rapidly forward.”
