Simply Business, the specialist firm which has helped over 425,000 small businesses find the right insurance, has overhauled its online presence as part of plans to expand into the US market.
After extensive research and exploration with customers, employees and potential customers, the company has totally refreshed its brand identity through Start Design.
Redesigned around the ‘SB’ monolith, the new mark puts more emphasis on the small business customer and works in a range of colours – reflective of the diversity of small businesses and self-employed people Simply Business covers.
The new line, “Business insurance made for you” is claimed to define a more relevant positioning for its proposition – making it simple for small businesses to get tailor-made insurance policies.
Simply Business chief marketing officer Fiona McSwein said: “This new brand identity signifies a bright, exciting new phase for Simply Business. Our brand celebrates individuality – that of our 425,000 customers and 500 employees – so we felt duty bound to create a simpler, better identity to embody this.
“The task now is to activate the brand across multiple touchpoints as we look to continue our UK growth and establish ourselves in the US. We’re committed to making it easier for small businesses get the insurance they need and this new identity will help us deliver on our promise.”
Start Design co-founder and chief commercial officer Darren Whittingham added: “There was an opportunity to make the Simply Business brand more relevant and targeted to its customers. Its unique digital platform makes insurance instantly accessible to all types of small businesses.
“Our idea was to emphasise just that. Putting the B for business back into the mark strengthens its meaning – and references their diverse customer base. Adding ‘made for you’ in the strap line makes it as personal as the service experience Simply Business delivers.”
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