Snowden: Ad data puts us in peril

Snowden Ad data puts public in perilEdward Snowden has blasted the likes of Google and Facebook for not doing enough to protect users’ privacy because their business models are based on gathering data to sell advertising to brand owners.
The NSA whistleblower was speaking publicly for the first time since the Prism-gate scandal first emerged – at the SXSW conference in Austin, Texas – via video-link from Moscow.
Dubbing delegates “firefighters”, he urged those from major media companies, brands, and agencies in attendance to take essential strides in securing and defending consumers’ online privacy.
Insisting that “the good news is that there are solutions”, Snowden called for greater use of online encryption software to protect consumer data – not just from government snooping but from other rogue elements.
Snowden said: “We need to think of encryption not as a dark art” but as something that is available to every consumer and warned that the NSA was “setting fire to the future of the Internet. And the people in this room, you guys, are the firefighters”.
He maintained that Google and Facebook could continue to make ad revenue with data they collect from user emails and messages while still protecting users from government eyes. “[They can] get advertising money but can give people the security they want.”
When asked if he had any regrets for his actions, Snowden said: “Would I do it again? Absolutely. I took an oath to support and defend the Constitution. And I saw the Constitution was being violated on a massive scale.”
He added: “If we allow the NSA to continue unrestrained, every other government will accept that as a green light to do the same.”

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  1. Snowden: Advertising data model puts public in peril #digitalmarketing #dataprotection #advertising #data

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