Informa Business Intelligence, the specialist data intelligence company, has appointed Stack and Holmes & Marchant to a new brand task following a competitive pitch process.
The agencies – both owned by MSQ Partners – won the consolidated business following a review handled internally by the client. The appointment marks the first time that Informa will use a retained agency, having previously worked with multiple agencies on a project-by-project basis.
They will develop new branding and identity for Informa, H&M leading on the brand work with Stack leading on marketing strategy. The work will run globally. The win is the first major piece of business Stack has scooped since appointing former VCCP Me chief Ben Stephens (pictured) as executive chairman.
Informa executive director of marketing James Raffo said: “As we enter into a dynamic period of growth in 2016, we’re excited about working with MSQ and its complementary agencies to ensure we deliver compelling communications for our suite of products and services.”
Stack client service director Rod Jones, who is leading the account for MSQ, said: “Informa Business Intelligence already has an unrivalled portfolio of leading brands, products and services across several markets, but we have a great opportunity to show the world this value in a more clear and consistent way.”
Informa offers more than 100 digital subscription products that provide intelligence to decision-makers in five core industries: finance; agri-business; maritime and law; telecoms, media and technology; and pharma and healthcare.
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