Steel scoops cancer charity brief

Breakthrough Breast Cancer, the charity that funds 25% of the UK’s breast cancer research has appointed Steel London as its retained digital agency following a competitive pitch.
The agency has been briefed to work alongside the charity to implement fully integrated digital campaigns, with first task being to develop the charity’s website and health information.
In May the charity overhauled its online presence to encourage deeper engagement and create relationships with existing and potential supporters. The website was co-developed with charitable sector specialist Chameleon, and has been optimised to run across desktop, tablet and smartphone devices.
The appointment of Steel London follows the launch of the charity’s new ten-year strategy, which focuses on stopping women getting and dying from breast cancer. The disease affects 50,000 women and 400 men every year.
Breakthrough Breast Cancer assistant director of communications and brand management Deanne Gardner said: “Working collaboratively with Steel London will help us to continue putting breast cancer back on the agenda. It’s not yesterday’s problem and the need to raise awareness of Breakthrough’s work has never been greater.”
Steel London chief executive Andy Hinder said: “We are incredibly passionate about what do for our clients and by working collaboratively with Breakthrough we will be able to use our talents to drive awareness to a cause that we care so very deeply about. We take pride in our forward looking approach to digital marketing and it is exciting to anticipate the opportunities that lie ahead as we embrace the new relationship between Steel and Breakthrough Breast Cancer.”

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