Stop Cyberbullying Day – an annual event founded and co-ordinated by The Cybersmile Foundation which reaches millions of people around the world on and offline each year – has had a major brand and website overhaul in time for its next global event on June 18.
Digital agency Organic, which has a longstanding relationship with the anti-cyberbullying charity, was tasked with creating the new, inclusive Stop Cyberbullying Day brand and site.
The work included creating a new visual identity on behalf of The Cybersmile Foundation through evolving and redesigning the Stop Cyberbullying Day brand, making it more modern and fit for purpose. The agency worked closely with the charity to develop a new logo, colour palette, and iconography with a strong focus on accessibility.
In addition, the brief included developing a refreshed website and new digital experience for Stop Cyberbullying Day, a global campaign to promote inclusion and diversity online.
The resultant site is designed to be more engaging for users, providing easy to use functionality – enabling Cybersmile to showcase and reach its audience of supporters and partners more effectively.
This has been achieved through a restructuring of the website, with each section clearly signposted, with the aim of making the online journey simpler. Organic based the designs for the new site around the need for a more inclusive experience that also reduced friction on the site.
Cybersmile chief executive Scott Freeman said: “Working with the right agency is very important to us, so when Organic approached us in 2019 after achieving their B Corp accreditation, and explained their beliefs around digital for good, we knew they would be a great fit.
“Having a website which effectively showcases Stop Cyberbullying Day whilst providing users with a seamless experience is of vital importance to us. The launch comes at an important time of year for Cybersmile, with more people looking to get involved and celebrate Stop Cyberbullying Day.”
Organic brand experience director Ed Nicholson added: “Being able to support and work with such an important organisation has been a pleasure for us at Organic. The new website will help boost the events profile, whilst also raising awareness of the issues associated with cyber-bullying.
“We truly believe in a world where we can use digital for good and remain committed to delivering excellent quality pro-bono work for Cybersmile on other important events in their calendar.”
Related stories
Organic nets Habitat brief as Sainsbury’s boosts SEO
Sainsbury’s expands Organic brief as online sales surge
