Strategy chief Hancock exits Lida

1938827Lida head of strategy Mark Hancock has left the agency – by what has been described as “mutual consent” – just over a year after taking up the role at the M&C Saatchi-owned business.
Hancock, who joined Lida in December 2012 after freelancing, reported into chairman and chief strategy officer Matthew Heath. He was responsible for the agency’s planning department and strategic capabilities, working with clients such as O2, Virgin Holidays, Boots and Ikea.
It is not known whether a replacement is being sought; Heath will take over the role until a decision is made.
At the time of Hancock’s appointment, Heath said: “Mark is a stellar strategic marketing professional with vast experience in building business value both on and offline – an obvious choice for Lida. He understands intuitively our 70/20/10 approach and the great work it helps to produce. His extensive insight and knowledge will keep Lida at the forefront of the industry and deliver the superior strategic counsel our clients have come to expect.”
Hancock started his agency career at Red Square Group in 1996, then freelanced at agencies such as JWT, OgilvyOne and RMG Connect before joining Proximity as worldwide strategy director in 2003. He then had a spell at Agency.com and was hired by Golley Slater in June 2010. He left the agency in December 2012 and freelanced at Karmarama before joining Lida.
He was unavailable for comment, while a spokeswoman for Lida said: “We can confirm that Mark Hancock has left by ‘mutual consent’. Matthew Heath was and remains chief strategy officer and chairman.”

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