Telemarketing chief denies mis-selling in £9m retrial

court large 2A company director who is on trial for his part in an alleged £9m marketing fraud, has told a court he never set out to mislead any customers despite claims his company mis-sold a service to stop nuisance calls and tricked them into signing up for satellite warranties that were not needed.
Kevin Thurston, along with co-directors Joe Lloyd, and Daniel Pye, are back at Norwich Crown Court for the retrial, after the original jury failed to reach an agreement following an eight-week case which concluded last April.
At the time, a jury of six men and six women found a fourth man – Geoffrey Good of Norwich – not guilty of two counts of conspiracy to defraud between August 1 2008 and December 31 2013.
Giving evidence this week, Thurston was asked by his barrister if it was ever his intent to give false information to customers, to which he replied: “No.”
He said there were always discussions going on about how to get things right and improve things and said: “All of us said we wanted to eradicate mis-selling if we could.”
All three defendants deny two counts of conspiracy to defraud.
The original trial started in the second week of January and heard from over 23 witnesses, including a former employee of PLT Anti-Marketing, who resigned after just a single day at the business and alerted Trading Standards.
The alleged £9m fraud involved hundreds of thousands of telemarketing calls designed to get people to pay to block nuisance calls as well as for satellite warranties that, it is claimed, were not needed.

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