Tesco sales up as loyalty blitz looms

Tesco’s new boss Dave Lewis has at last got something to cheer about as new figures show the supermarket has recorded its first growth in a year, as it puts the finishing touches to a major Clubcard initiative.
Tesco increased sales by 0.3% for the 12 weeks to February 1, compared with the same period last year, according to Kantar Worldpanel research, and attracted an additional 236,000 shoppers into its stores during the period.
However, the supermarket giant is continuing to lose UK market share to Aldi, Lidl and Waitrose, which all saw rises in sales and market share.
Tesco’s overall market share fell to 29%, down from 29.2% last year, although the discounters’ rate of sales growth has slowed compared with peaks April and May last year. Waitrose, meanwhile, saw sales rise 7.2%, taking its overall market share to 5.2%.
The move comes as Tesco is coming good on its promise to put customers first with a new Clubcard campaign offering exclusive discounts from partner brands, including Odeon, Cineworld, iTunes, Pizza Express and Ticketmaster, in a Groupon-style initiative.
Launching this week, the “Boost Flash Sale” will unlock the offers at different times and only be available on a first come, first served basis in exchange for Clubcard vouchers.
Deals on offer include 110,000 cinema tickets starting on February 12; 7,000 Ticket master codes on Feb 16; 15,000 iTunes codes on Feb 18; 30,000 meals for two at Pizza Express on Feb 23; 5,000 Spafinder codes on Feb 26; and 10,000 National Railcards on March 3.
The retailer has launched an email campaign to Clubcard members to promote the new initiative, in which it states: “There are some amazing offers that you won’t want to miss…and when they’re gone, they’re gone.”

Tesco sales up as loyalty blitz looms

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