Tesco is winning the battle for online shoppers, according to industry data which shows the retailer is the only supermarket to have increased its share of the Internet grocery market over the past year.
Figures from research firm Kantar Worldpanel show Tesco’s share of online grocery shopping rose by 2.4% in the first 19 weeks of the year; it now takes almost 50p of every £1 spent on online food shopping.
Asda and Ocado both lost 0.6% of market share, while Sainsbury’s was the biggest loser with a 1.1% drop. Waitrose remained unchanged.
The market is set to see increased competition early next year, following the tie-up between Morrisons and Ocado, revealed in May. At the moment, Morrisons is the only one of the big four supermarket chains not to offer online shopping. It has made an initial payment of £170m to Ocado to acquire the firm’s Dordon centre, then a further £46m to expand it and establish a delivery network.
The move comes as easyJet founder Sir Stelios Haji-Ioannou has revealed plans to open a budget easyFoodstore, to challenge on the likes of Aldi and Lidl. The company has also registered the web domain easyFoodstore.com, which states the new venture is “coming soon”, although it is not yet known whether it will offer online shopping.
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