Thomas Cook has launched a review of its online CRM business as part of plans to beef up its digital marketing and focus on an “always-on” strategy.
It is understood the travel operator has already contacted a number of agencies about the account – which has no incumbent – with pitches planned for next week.
A company spokesman refused to comment on the move, although it is understood to be part of plans to be make the firm more digitally focused, as revealed by Thomas Cook’s marketing and e-commerce director, Mike Hoban.
The digital strategy is also being extended to Thomas Cook resorts, with ten new high-tech destinations unveiled last week.
Online gaming areas, activity booking through smartphones or tablets, and free resort wifi will be available at the all-inclusive SunConnect properties from summer 2014.
The resorts, across Turkey, Cyprus, Gran Canaria, Majorca, Tunisia and Croatia, will also offer family-friendly rooms, a dedicated website, dining rooms and a swimming pool.
In October, the company dropped its long-running “Don’t book it, Thomas Cook it” slogan, replacing it with “Let’s go” and a heart-shaped logo. Its advertising account is also up for review.
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