The Department for International Trade has appointed TMW Unlimited to run its CRM business as the Government department aims to ramp up its activity in the face of continuing Brexit uncertainty.
The agency, which won the business following a review which began in February, has been briefed to implement a new CRM system that will provide personalised, content-driven communications aimed at DIT’s UK and overseas audiences. It will also work on the department’s existing campaigns, which span “Exporting is great” and “Investing in Great Britain”.
The DIT’s remit is to encourage UK businesses to export to the rest of the world. Internationally, it is responsible for boosting demand for UK goods and services, as well as attracting investors to the country.
TMW chief operating officer Alex Burley said: “The work that the Department for International Trade does with businesses is hugely important to the UK economy. We’re thrilled to have the opportunity to help promote further growth through helping to shape a new model of communication – one that is arguably unique amongst trade promotions agencies worldwide.”
However, the agency could have its work cut out, with the DIT – and Secretary of State Liam Fox – facing fierce criticism for their slow progress on so-called “continuity deals”.
As an EU member, the UK is automatically part of about 40 trade agreements which Brussels has with more than 70 countries. If the UK leaves the EU without a deal it would lose these trade deals immediately. So far, out of the 40 agreements, the UK has agreed just nine “continuity” deals with the likes of the Faroe Islands, the Pacific Islands, Caribbean countries and Chile.
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