Unlimited Group, the company behind TMW Unlimited, Prophecy Unlimited and Walnut Unlimited, is rolling out an in-housing service to ensure the group can respond much quicker to client demands.
The new offering, dubbed Unlimited+, will enable clients to place agency staff in their offices; a number of agencies in the group already work in the way for brands including Sony and HSBC.
Unlimited+ will focus on three core services: creating infrastructure and upskilling people for digital services; providing exclusive creative and strategy teams; and in-house content production. The group has around 750 employees based in its Soho headquarters.
Unlimited Group managing director Michael Richards, who was appointed in April last year, said: “Because clients are having to react to things real-time, the traditional agency process isn’t fit for purpose.
“In the past, the agency would respond to a client brief in five days, but now you’ve got five seconds to change a social media post.
“We need to be set up to manage that kind of real-time requirement. Digital pressure has changed timeframes. We need to reflect that in how we deliver for clients.”
Unlimited Group snaps up content agency First Base
Unlimited drafts in former WFCA boss as group MD
Unlimited restructures to bring data and creative closer
Unlimited Group pools insight shops into Walnut brand
Unlimited Group merges CRM shops to create Prophecy
To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact email@example.com). If you are an existing user, please log in. If you have forgotten your log-in details please email firstname.lastname@example.org to get them reset!