Unlimited Group, the company behind TMW Unlimited, Prophecy Unlimited and Walnut Unlimited, is rolling out an in-housing service to ensure the group can respond much quicker to client demands.
The new offering, dubbed Unlimited+, will enable clients to place agency staff in their offices; a number of agencies in the group already work in the way for brands including Sony and HSBC.
Unlimited+ will focus on three core services: creating infrastructure and upskilling people for digital services; providing exclusive creative and strategy teams; and in-house content production. The group has around 750 employees based in its Soho headquarters.
Unlimited Group managing director Michael Richards, who was appointed in April last year, said: “Because clients are having to react to things real-time, the traditional agency process isn’t fit for purpose.
“In the past, the agency would respond to a client brief in five days, but now you’ve got five seconds to change a social media post.
“We need to be set up to manage that kind of real-time requirement. Digital pressure has changed timeframes. We need to reflect that in how we deliver for clients.”
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