TNT site hails door-drop success

TNT Post is aiming to woo more brands and agencies to door-drop marketing with the launch of a new business marketing website, idoordrop.com.
Targeted at media agencies and client marketing departments, the site demonstrates how intelligent door-drop campaigns are proven to drive acquisition and retention by enabling advertisers to reach their target audiences.
The idoordrop website provides campaign planning advice and enables quick access to case studies, audience data, how-to guides, glossaries, image libraries, interviews and presentations explaining why doordrop media works.
TNT Post (Doordrop Media) managing director Mark Davies said. “We have developed a range of insight, data analytic and geo-demographic targeting services and we wanted to create a platform to showcase what doordrop media can deliver.”
The idoordrop website will be updated on a regular basis with examples of door-drop campaigns, new formats and industry research.
A recent study by Mike Colling & Company, “Balancing long and short-term effectiveness”, showed that after four years from the date of acquisition, customers recruited via a door-drops were 80% more likely to have remained loyal.
Meanwhile customers recruited via door-to-door are twice as likely to repeat purchase than those recruited via the web. And, over a 5-year period, door-drop customers drove 50% more net income than those who came via broadcast media.