Twitter hands task to Pitney Bowes

Twitter has appointed Pitney Bowes to provide location intelligence solutions for its mobile platform to enable the company to verify users’ whereabouts when posting on the social media site.
Pitney Bowes location solutions deliver geocoding and reverse geocoding for mobile platforms, and mapping solutions for the insurance, financial services, retail and public sectors.
Precise geocoding is built on addresses that have been verified and validated prior to assigning latitude and longitude coordinates.  Twitter will use Pitney Bowes Location Intelligence technology to support location sharing in Tweets.
The location feature is off by default and Twitter will not display any location information unless a user has opted-in to the feature. The opt-in feature will allow Twitter users to selectively share their location in Tweets. The Tweet location feature may be turned on or off at any time, or users may clear their location before sending a Tweet.  In addition, Twitter users may delete all past location data with a single click.
Twitter currently has more than 230 million users, and nearly 60% of their 500 million daily Tweets are sent from mobile devices.
Pitney Bowes senior vice president and general manager of location intelligence James Buckley said:  “We bring 90 years of privacy and security experience around address data.  This has proved to be a considerable asset as we deliver precise geocoding solutions to social mobile platforms.”