Dubbed “Middle Cyber Monday”, data from Experian Hitwise shows that British Internet users made 120 million visits to retail websites on December 9, representing a 10.5% increase year-on-year from Monday December 10 2012 and was up 3.6% compared to last week’s record breaking Cyber Monday.
The study shows UK consumers spent 16 million hours on retail sites, and, on average, spent eight minutes on each site. It also reveals a new emerging trend with festive shopping spreading out across December, instead of peaking at the start of the month as previously seen. Even Thursdays and Fridays, traditionally poor performers for online retail, are experiencing substantial growth for the first time.
As people shop later and later into December, Experian is predicting further peaks on Christmas Eve, with Boxing Day still on track to smash records as the biggest online retail day ever witnessed.
Experian Marketing Services digital insight manager James Murray said: “This represents a dynamic shift in consumer behaviour and is disrupting the shopping trends that we have been observing for the last five years.
“As retailers get better at delivering before Christmas, the imperative to order online early is diminishing. With shopping becoming easier on the go, savvy consumers are also increasingly using the Internet on mobile devices to browse, compare and shop where, when and how they want. To make the most of these changing consumer shopping habits retailers need to ensure that they are engaging with customers in a consistent, meaningful and relevant way across all channels. ”
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