Top ten e-Xmas towns revealed

The residents of Britain’s oldest recorded town, Colchester, are the busiest when it comes to using the latest technology, according to Royal Mail study which claims they are the busiest online festive shoppers in the UK.
Timed to coincide with so-called Cyber Monday – the busiest Christmas shopping day online – the research details the top ten UK towns and cities shopping for presents on the Internet.
The findings are based on analysis of over 4 million deliveries made by Royal Mail Tracked, which tracks the progress of online orders from collection through to the delivery, throughout November 2013.
Colchester comes out top, and is followed by Lincoln, Brighton, Norwich, Swansea, Stockton On Tees, Chelmsford, Wigan, Guildford and Bedford.
The study comes as new research also reveals that one third of UK SME online retailers have invested in apps and other IT upgrades to make it easier for people to buy from them through their smartphones this Christmas.
Royal Mail has opened ten temporary parcel sort centres for the Christmas period as part of its festive operation.
Royal Mail Parcels managing director Nick Landon said: “Online shopping is now such a key part of the Christmas shopping experience. To help our customers at this very important time of year, Royal Mail has invested in ten pop up parcel sort centres as part of our festive operation. The parcel sort centres will increase our scale and flexibility, and enable us to handle the increased volume as effectively as possible.”
The study follows last week’s admission by the postal operator that some companies have switched their deliveries to rivals following the threat of strike action over the Christmas period.

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