Unlimited, the group behind agencies TMW, Splendid, Realise and Walnut, has promoted chief financial officer Ed Guest to the new role of chief operating officer, with a brief to implement its new operating model and accelerate its health business.
Effective immediately, Guest will work with HR and Unlimited’s four divisions – marketing, digital, insights & analytics and communications – to drive the agency’s new principle-based hybrid way of working
He will help support the executive leadership Team in further simplifying Unlimited’s productivity agenda and business model. Part of this model includes its Human Understanding Lab, that is designed to deliver integrated solutions to solve clients’ challenges.
In his expanded role, Guest will be tasked with advancing the group’s already health offering, including the integration of medical communications consultancy Strategen, which was acquired in May this year.
With over 20 years’ international experience as a CFO, working for both corporate and private equity-backed businesses, Guest has experience across a variety of sectors including marketing services, property, oil and gas, mining, and marine and shipping consultancy. He joined Unlimited 18 months ago.
Unlimited CEO Tim Hassett said: “In his relatively short time with Unlimited, Ed had made an enormous, positive impact in his role as CFO. Along the way, he has exhibited strong leadership skills and sound commercial acumen.
“We have great momentum in our business and even more ambitious targets. I know Ed will make a marked impact as we strive to be more efficient, productive, and effective and continue to deliver growth and business advantage for clients.”
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