ValueClick unites offer for rebrand

ValueClick unites offer for rebrand.jpg 2Digital marketing specialist ValueClick Europe is rebranding to Conversant Europe and launching a major personalisation platform, which it claims will help brands connect with people at scale, cross-device and in real-time.
Conversant unites six digital marketing firms launched or acquired by ValueClick since 1998 to combine video and mobile capabilities, RTB and CRM infrastructure, offline measurement and device recognition to deliver one-to-one engagement.
ValueClick Media, Commission Junction, Greystripe, Dotomi, SET Media and Mediaplex will each contribute data, technology and expertise to the unified personalisation platform.
Commission Junction, the industry’s largest affiliate marketing business, acquired by ValueClick in 2003, will be active as CJ Affiliate, by Conversant.
The company claims the platform will provide marketers with the deepest consumer insights from its proprietary data to generate highly personalised realtime campaigns that are proven to drive superior ROI. Already, Conversant drives an average of more than 5 million sales each day for clients through its united technology stack.
The company already works for as partnerships with M&C Saatchi, Digitas LBi, Ogilvy, OMD, and AKQA, while clients include Gap, Banana Republic, Travelocity and Hotels.com.
Conversant Europe president Oded Benyo said: “Personalisation is the future of marketing. Research we carried out earlier this year revealed 73% of agency and brand-side marketers think personalisation represents the future of the industry and that 77% of marketers say individualised messages can be more effective than mass messages.
“By bringing together the strengths of each business we are able to deliver the smartest personalisation strategies and solutions for marketers and agencies.”
The new name, Conversant, and logo were chosen to highlight the company’s ability to generate engagement around digital ads and learn from the resulting offline and online conversations between brands and individuals.
“The Conversant name is a great fit as we enable agency and client partners to be more conversant in the unique aspects of their consumers. Furthermore, our insights are actionable as we use this rich individual understanding to help brands generate sales and increase brand affinity.”
This rebrand brings Europe in line with Conversant in the US, which launched in February 2014.

1 Comment on "ValueClick unites offer for rebrand"

  1. ValueClick unites offer for rebrand http://t.co/9x6vHQdVWc #CRM #digitalmarketing #directmarketing #advertising #data

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