Dogs Trust has appointed VCCP as its lead agency following a competitive three-way pitch, with a brief to launch its first advertising campaign since 2019.
Work on the account will commence immediately with the first global campaign for the brand set to go live in January 2023 for which VCCP will look to build on the heritage of the Dogs Trust brand strapline ‘A dog is for life.’
The charity has previously worked with And Rising, Creature, TMW Unlimited and Good Agency.
As the largest dog welfare charity in the UK, Dogs Trust cares for over 15,000 animals each year. It campaigns to promote responsible dog ownership, and works to help end the destruction of healthy dogs at a time where research shows that almost half of the UK’s dog owners (45%) are now finding that the cost of living crisis is making it more difficult for them to give their dogs all they need.
Dogs Trust marketing director Nick Daniel said: “Dog ownership can be so rewarding, it was a huge factor in the huge growth in dog ownership during the pandemic.
“But with households across the nation choosing to welcome dogs into their homes, especially during difficult economic circumstances, our work at Dogs Trust has never been more important.
“We continue to work hard to make the world a safe and happy place for dogs, and we’re really excited to welcome VCCP to the family as they help to support us on our mission to improve the lives of dogs, both near and far.”
VCCP managing director Roly Darby added: “As a nation, and agency of dog lovers, this account win is a dream come true for us. Every dog deserves to live life to the fullest and we’re delighted to be working with Dogs Trust to help the charity with its important work both in the UK and beyond.”
Arriba, arriba! VCCP nets Old El Paso international brief
VCCP snaps up Table19 to boost customer engagement
VCCP takes on digital rivals with CX agency Bernadette
O2 and Virgin CRM up for grabs as VCCP nets ad brief
Virgin Media O2 unveils first joint campaign by VCCP
VCCP+ taps into ‘thriving multiverse’ of 2.7bn gamers