Wunderman Thompson has landed a brief to develop a new worldwide marketing campaign for Russian cyber-security specialist Kaspersky, a following a competitive pitch.
The multi-channel push will run under the strapline “Bring on the Future” and, according to the blurb “is designed to highlight Kaspersky’s credentials as an agent of change, anticipating and answering technology challenges of today and tomorrow”.
The campaign will aim to increase brand awareness and change perceptions of Kaspersky from being a company which blocks spam and fights hackers to a business which helps to creates a safer online environment.
Kaspersky vice-president of marketing Andrew Winton said: “Wunderman Thompson has created a brand platform that encompasses everything Kaspersky stands for in the brave new world of technology.
“Kaspersky is at the forefront of helping people build a better, safer world, so they can enjoy all the benefits technology brings and look forward to the future with total confidence. ”
The account will be run out of Wunderman Thompson’s London office. UK chief executive Pip Hulbert said: “We wanted to challenge how people think about cyber-security and embed Kaspersky into the cultural conversation. We have devised a platform that underlines the human face of Internet security and are developing a range of activation ideas to launch the campaign around the world.”
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