Lewis: ‘It shouldn’t have taken me to tackle Facebook’
MoneySavingExpert.com founder Martin Lewis has joined growing calls for the Government to start “pointing the finger” at social media firms…
ad fraud
Lewis and Facebook bury the hatchet over fake ad case
MoneySavingExpert.com founder and Good Morning Britain presenter Martin Lewis has dropped his legal action against Facebook for sanctioning a series…
Top brands ‘draw line in sand’ over online ad shambles
The world’s top brands – which just so happen to be the biggest online advertisers, too – have issued their…
Lack of transparency piles pressure on programmatic
Fresh evidence has emerged of a crisis of confidence over programmatic buying among top marketers, with the vast majority (80%)…
Fetch Media turns tables on Uber in $20m legal battle
Any chance Uber would be able to put its troubles behind it in 2018 have been scuppered by Dentsu-owned mobile…
Clients fear programmatic ads are wide open to abuse
Programmatic online advertising might be grabbing the lion’s share of marketing budgets but a combination of client naivety and agencies’…
Uber sues Fetch Media over ‘non-existent’ online ads
Uber’s battle to retain its London licence may have grabbed all the headlines, but for the digital marketing industry there…
Top brands boost in-house teams over online ad fears
Many of the world’s top brands are taking matters into their own hands when it comes to governance of online…
Online bodies unite in bid to tackle digital ad mess
Procter & Gamble’s chief brand officer Mark Pritchard might be the lone voice on the client side in his calls…
IAB insists it is winning the war on online ad issues
The Internet Advertising Bureau UK is aiming to convince the digital marketing industry that it has been toiling away to…