Horlicks insists it’s not just for bedtime in return to TV
Horlicks, the hot malted drink which was invented in 1873, is embracing 21st century TV technology to try to change…
AdSmart
Imagination offers Hollywood-style effects to clients
Experience design company Imagination is set to embrace groundbreaking virtual production techniques and help brands deliver Hollywood-quality visual effects and…
Sky ups AdSmart fund as SMEs binge on data-driven TV
Sky Media is ploughing an extra £1.5m into its AdSmart SME Support Scheme, opening up the prospect of data-driven TV…
ITV bolsters data-driven TV ads with Planet V platform
ITV is ramping up its assault on the data-driven TV market with the launch of a new digital addressable TV…
Sky turns on new cross-device TV audience data tool
Sky is aiming to boost its appeal to brand owners by adopting a new tool to improve audience data for…
ITV ramps up addressable TV with ad-tech partnership
ITV is aiming to increase its share of the burgeoning addressable TV market by signing a partnership with adtech firm…
Sky launches 10,000th TV push on AdSmart platform
Sky Media is hailing the success of its AdSmart TV advertising platform after Clydesdale Bank kicked off the 10,000th ad…