Market grows 60 times faster than GDP to hit £36.6bn
The UK’s ad market recorded a 6.1% increase in spend to £36.6bn in 2023 – compared to the GDP growth…
adspend
Google, Meta, and Amazon grab 60% of $680bn spend
Anyone still in any doubt as to the dominance of the US tech giants in the global digital ad market…
Adspend bounce-back defies ‘Mystic Martin’s misery’
Sir Martin Sorrell’s position as the Mystic Meg of advertising might be under threat after his claims that the sector…
That was then, this is now… for UK marketing budgets
This time last year, the country was still in the midst of a cost of living crisis, and the advertising…
AA/WARC report reaction: Yet another cautionary tale
New figures from this week’s Advertising Association/WARC Expenditure Report reveal that the industry is holding its own in challenging times,…
Adspend to reach £35.6bn as industry shows its mettle
Key online formats are continuing to shore up the UK advertising market, which outperformed the economy in Q2 – albeit…
Bellwether reaction: A return to long-term planning
This week’s IPA Q3 Bellwether Report reveals that marketers across the UK have returned to main media spend once more,…
Brands bolster attack and defence as promotions fall
Marketers appear have headed the warnings that an over-reliance on sales promotions can erode brand value by launching both offensive…
Content marketing big briefs top of winter ad wish list
Agencies’ content marketing services are in huge demand, with “across the board” rises in briefs as marketers seek help to…
Marketers urged to put data at the heart of everything
Marketing chiefs must embrace fundamental change in how they approach their roles, and put data at the heart of not just their…