Half of all online ads ‘never reach the target market’
New evidence has emerged of the wastefulness of many online ad campaigns, with a major study revealing that only just…
adspend
Digital bolsters adspend but 2017 looks challenging
The UK ad industry continues to shrug off Brexit uncertainty, with digital driving record growth for the first six months…
Adspend forecasts shrug off Brexit ‘slash and burn’
The UK marketing industry’s attempts to calm the waters in the aftermath of the Brexit vote appear to have paid…
Charities boost marketing as adspend nears £460m
The charity sector appears to be marketing itself out of its current crisis, with new figures from Nielsen showing the sector…