Marketing spend given ‘kiss of life’ as growth returns
Marketing budgets appear to have come out of the doldrums – in the short term at least – with the…
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Adspend to slow even if the UK secures Brexit deal
UK advertising spend is forecast to slow this year to 4.6%, with challenging times for direct mail and TV and…
Industry calls for Brexit ‘Plan B’ as budget growth stalls
The marketing industry is calling on the Government to draw up a “Plan B” following Parliament’s rejection of the Brexit…
Digital spend ploughs on despite caution over Brexit
Brexit uncertainty is continuing to take its toll on marketing budgets, according to the latest IPA Bellwether Report, which shows that…
Adspend to beat Brexit but AI will be the real winner
Brexit uncertainty might be giving UK businesses the screaming habdabs but marketing budgets will silence the doubters, according to a…
Direct mail budgets hold firm as adspend hits £22.2bn
Direct mail continues to prove its mettle within the UK marketing mix, helped by a strong performance in Q3 2017,…
GDPR and Brexit uncertainty hits marketing budgets
The long-awaited upturn on direct marketing budgets has yet to materialise, according to the latest IPA Bellwether Report, which shows…
Brands to spend £3.3bn on social media ads this year
The Facebook data row and ongoing concerns over accountability and measurement are unlikely to halt the march of social media…
New IAB chief vows to tackle digital issues head-on
The new boss of digital advertising trade body IAB UK has pledged to provide better services to both clients and…
Big issues to tackle in 2017: online ad effectiveness
Imagine, if you can, that the direct mail industry used the same metrics as the online advertising sector, that an…