Get ’em in: ‘Ads will be vital’ as lockdown is relaxed
The advertising and marketing industry has welcomed the Government announcement on the further easing of lockdown, insisting the “strategic, creative,…
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Brands urged to rethink media mix or see ROI plummet
UK business must relocate their marketing spend away from the likes of cinema, out of home and press to claw…
Industry calls for tax credit plan as spend faces £4bn hit
The marketing industry is calling on the Government to launch a tax credit scheme to stimulate investment and encourage brands…
Sorry Sorrell, you’re wrong: Consumers do want ads
It’s official, Sir Martin Sorrell is out of touch; his assertion that those who say brands should spend their way…
Ad cuts could set you back five years, brands warned
Companies have been warned to think once, twice, three times maybe before they pull their marketing and advertising budgets over…
Facebook catches coronavirus as ad revenues plummet
Covid-19 has done what no regulator, privacy group or data protection scandal has managed so far by whacking Facebook’s ad…
Call to support freelancers, ‘the lifeblood of the sector’
The advertising and marketing industry has issued a rallying cry for the sector to support freelance workers – from creatives…
Industry backs Budget but warns of tough times ahead
Advertising and marketing trade bodies have welcomed Chancellor Rishi Sunak’s first Budget – including the £30bn package to tackle the…
Spend hits £25bn as SMEs storm data-driven channels
SMEs might not carry the kudos of a Unilever, P&G or Jaguar Land Rover account but they have proved the…
Brands fatten up ad budgets for ‘oven ready’ Boris
Boris Johnson’s “oven ready” Brexit deal could yet prove half-baked but the advertising and marketing industry has certainly swallowed it…