Ad recovery continues but there will be bumps ahead
Fears that the Omicron variant of Covid-19 would scupper the UK marketing recovery have – by and large – proved…
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Online ad industry aims to push brand building potential
IAB UK has appointed agency group Unlimited to deliver an integrated insight and creative project to understand and shift perceptions…
Jingle all the way: Xmas bonus pushes spend to £29.3bn
The UK is still on course to achieve the fastest advertising recovery of any major European market this year –…
Ad budgets up again but the fat lady’s not singing yet
The advertising and marketing industry is continuing its impressive recovery from the depths of Covid despair, with Q3 budgets increasing…
Study finally reveals the most potent off and online mix
Marketers may be seemingly ploughing their budgets online as if it is going out of fashion but the most powerful…
Door drops plummet as Covid hits spend and volume
After a year of immense uncertainty for brands, annual door-drop volumes and spend have witnessed major declines, according to the…
Up, up and away: Digital takeover to drive £27.7bn spend
UK adspend could soon be smashing through all targets, with the latest forecast predicting the sector will be putting in…
‘Data-driven ads will be key’ as spend finally recovers
Just 24 hours after Gartner painted a Hieronymus Bosch-style portrait of a marketing industry still in the grips of Covid…
Marketing budgets still on life support in the Covid ward
Anyone searching for signs of a “Covid bounce” in the marketing industry might want to look away now; Gartner reports that…
Spend, spend, spend: Budgets to soar 15.2% to £27bn
UK adspend is forecast to grow by 15.2% this year to reach a total of £27bn, recovering the entirety of…