Govt outguns Unilever, P&G and Sky as adspend soars
The Covid pandemic might have struck the ad industry like a thunderbolt but it saw the Government becoming the biggest…
adspend
Revival of the fittest: UK ad market ‘set for record year’
Fresh evidence has emerged that UK ad budgets not only proved more Covid-proof than first thought but the market is…
Sector turns corner, dare we plan on Roaring Twenties?
Marketers might not want to tempt fate by shouting it from the rooftops but the UK ad market finally appears…
Return of online display ads sees UK outlook improve
The UK advertising market is set to hold up against the Covid-19 attack on budgets and will perform much better…
Industry demands clarity over ‘nightmare before Xmas’
The marketing and advertising industry has joined calls for greater clarity for businesses hit by the second Covid-19 national lockdown,…
Brands urged to tap data to fight ‘Blue Xmas’ forecast
The UK advertising industry may be facing a “Blue, Blue Christmas” – with a new study showing revenues will dive…
Ad budgets derailed again but is that a light ahead?
Covid-19 may be continuing to wreak havoc with companies’ marketing plans, but there is finally a chink of light at the…
Digital weathers the storm as forecast proves spot-on
If Mystic Meg and Russell Grant ever get fed up bashing out the horoscopes IAB Europe chief economist Dr Daniel Knapp could…
Covid has given CMOs the chance to prove their worth
Covid-19 might have decimated marketing spend, but UK marketers feel the pandemic has also given them the opportunity to redefine…
Brands urged to reinvest in marketing now for recovery
Brand owners must begin ploughing cash back into their marketing activity urgently so that they can reap the rewards once the…