Spend hits £25bn as SMEs storm data-driven channels
SMEs might not carry the kudos of a Unilever, P&G or Jaguar Land Rover account but they have proved the…
adspend
Brands fatten up ad budgets for ‘oven ready’ Boris
Boris Johnson’s “oven ready” Brexit deal could yet prove half-baked but the advertising and marketing industry has certainly swallowed it…
Industry crying out for Brexit decision as spend stalls
It seems it is not only Boris Johnson who is banging the drum to “get Brexit done”, the marketing industry…
Digital adspend hits £7.2bn as video plays starring role
As the marketing industry braces itself for the latest IPA Bellwether Report, the IAB has brought some light relief to…
QueryClick nets £2m injection to fix digital attribution
QueryClick, an Edinburgh-based consultancy which specialises in the all-too-often ignored practice of digital spend attribution, has received a £2m funding…
Get the defibrillators out: ‘axis of evil’ clobbers adspend
Marketing budgets are back in the intensive care unit – despite being giving the kiss of life in the first…
Online growth to slow to 20 year low, can mail benefit?
Another day, another prediction that digital will continue to gobble up marketing budgets, only the latest study – which forecasts…
EU digital adspend soars but GDPR threat looms large
Digital advertising may still have a job to do to prove its effectiveness – and its compliance with GDPR –…
There she blows: GroupM axes direct mail forecasts
Anyone looking to the GroupM “This Year, Next Year” media spend forecasts for clues as to whether the direct mail…
VCCP and Arena on alert as Domino’s audits adspend
The bosses of VCCP and Arena Media are likely to be facing a few nervous weeks – and possible indigestion…